Top 50 Rules
How to Develop a Millionaire Mindset Dan Lok Top 50 Rules
Need motivation watch a top 10 with belief nation hey it's
Evan Carmichael and this channel was created to help you overcome that number
one challenge that is holding you back a lack of belief in yourself you watch
these videos because you know there's something more inside you as well you've
got Michael Jordan level talent at something so get ready to endure pain ignore
the haters and overcome fears with Dane lock and my take on his top 50 rules for
success volume 3 joy okay let's kick it off with rule number one in Germain
many years ago I had this conversation with my mentor and he asked me the
question Dan what do you think is the number one quality of an entrepreneur and
I said many many things I said talents and I said team and I said a good idea I
said many many many things and no he said the number one quality of a successful entrepreneur is this and that is the
ability to endure pain for a long period of time didn't talk about the
Ferrari didn't talk about the big house paying for a long period of time is
that you what are you willing to give up what price are you willing to pay to
accomplish success to build your business I could tell you any successful entrepreneurs
that I know almost all of them experienced pain for long period of time before
they accomplished even just a little bit of success
rule number two
ignore the haters I still get like comments YouTube like basis right I look
like psy I look like you Joel every day I get that that's okay that's okay
they're not who I want to in fact right I said remember if you have a million
people watching you’re your content ten percent don't like you 100 thousand
people going out ten million people watching my content that's a million people
not liking me the only people like and because he was so the rock and blunt and
provocative right like it's right so people hate me really hate me like it's
not like oh I can't don't like this hey yo God like you die like it's like very
like direct stuff right because it's - it works them right yeah by the same
time keep watching my stuff for it's hilarious hours I think like I've haters
everything like same hey common you suck watch all my video you can see like
negative comment right there same dude immediately keep on to my stuff
rule number three
overcome fears; you see what holds a
lot of people back is fear; fear of success; fear failure fear of making a
mistake think about it before you do something you're saying to yourself
well what if it doesn't work or what if or if I lose money and what if what if
I make a mistake then what happens what if I don't know what to do what if I
can't figure this out there what if what if what if what if what if it does
work you see always remember fear is an acronym it stands for false evidence
appearing real. it's nothing more than a made-up story in your own mind so do
you have your fearful ego holding you back
rule number four
start with gratitude I thought
that happiness is a destination if I get to someplace I make certain amount of
money if I own certain amount of things they and I would be happy then I
realized as I am now older and a little bit more mature and a little bit wiser
that it's not happiness it's not something that you seek it's something that's
already within you but a lot of times we are blocking it so you think about why
people are depressed why feel unhappy usually it's because when their expectation
because you know it's our expectation of how your life should look like where
you should be at this by this point and your reality when your expectation and
your reality when they don't match up you get depressed you feel very very
unhappy because this is where you are this is where you think you should be and
the bigger this gap the more unhappy you are so to be happier you can do two
things you can either lower your expectation so then your gap is not as large
example you want to make a billion dollars and you're making now a thousand
dollars a month well you will feel very unhappy very very much unhappy because
today this is where I should be it is why man well below expectation 100 bucks
you low expectation I'm gonna make a 102 dollars right now you're making a hundred
ok now you're not so bad I've only shown you two dollars right that's okay so
you get lower expectation which is what you can do or you can now change the
reality how you can shorten the gap right that's what I achieve at us how do
you match how could you push and challenge your reality to match to expectation
you could do that or the other way that I look at it is this when I start the
day with attitude of gratitude coming from a place of giving coming from a
place of love coming from a place of I have enough right I have enough because
whatever your goal is you're getting the same thing but just more right you
have one car you want two cars you want to because but it's the same thing if
you're not grateful you don't appreciate what you have now you're not gonna
appreciate what you get then so I am grateful with what I have I start with
that while achieving what I want right I'm grateful with what I have Wow
achieving why I won NYX when I start from this place I just find that I'm much
happier I like today I'm a happy guy believe also if you want to have more
confidence check out my 254 series they're free the link to join are in the description
below that's a problem with young people you're not good at anything oh good no
tell me the truth you're not good at anything after you practice martial you
develop this natural self-confidence not cockiness but you develop this natural
self-confidence remember this your business is always a reflection of you
rule number five have
a big vision to be a great leader to inspire other people. Here's what I believe
in that you must have something that
it's bigger than yourself in order to inspire people, in order to enroll people
into your vision. example if you talk to your employee talk to your team member
and you say hey you know what this is why we're doing this so that I could make
enough money so that I could retire or so that I could build this business so
that I could be living the 10-hour week or twelve hour work week to be a
lifestyle entrepreneur see that doesn't inspire anybody because it's all about
me me me me me so to be a great leader to inspire other people you kind of have
a vision that is so big there's so compelling that other people want to be part
of them right it's like imagine you are the captain of this ship and you're
saying hey this is where we're going we're going to this island and it's going
to be great and we are going to to have all these great things when we get
there and that's like wow you know people look at that say yeah I want to be
part of that but I want you I want to join this journey I want to I want to
join alongside and and be alongside with you and maybe there'ssome obstacles
there will always be challenges there will be waves in the ocean but that's
okay I want to join you and help you to fight along and be alongside with you
going through this journey so I believe very much their leader needs to think
about what is your mission
rule number six; understand the industry; don't start a business if you don't understand the
industry. I always ask this question before you start any business and that
is and I'm asking you right now why'd you and why now if your answer is all I
just want to make some money you're gonna fail why you and why now what
qualifies you to be in this space right now not what I just saw on Facebook oh
that sounds like a good idea this person this guy is making so much money doing
this I should jump into that to know why you and why now in order to make money
in any industry you have to understand the industry if you don't know the
industry first you have to learn the industry let's say you want to go open up a
restaurant now I'm not saying that's a good idea but let's say you want to open
up a restaurant well isn't a good idea to just go work at a restaurant see
what's the day-to-day operation like what I'd like to to work in a restaurant
before you open up a restaurant so you have to know your industry
rule number seven; don't be the know-it-all person. see when I was broke I thought I know it I
don't need to read books I know what I'm doing I was studying all these businesses
and guess what none of them worked because I thought I knew what I was talking
about guess what I didn't know she okay you don't know she seemed to know it
all always thinking they know everything keep doing the same thing again and
again and expect a different result that's the very definition of insanity (the state of being seriously mentally ill; madness).
rule number eight; build work-life integration when you are an entrepreneur [full-time fight]. right when you are
running your own company it is not something that you do is who you are one is
who you are this doesn't turn off there's no such thing as oh well you know I
don't want to work on weekends I take the two-week vacation when you're entrepreneur
you're going all the time because I always say that's why I don't watch sports
I don't need to watch sports to get some chips through entrepreneurship it is the
most competitive sport in the world because when you watch any sport game guess
what you're playing for 30 minutes 60 minutes whatever how much amount of time
well with entrepreneur 24/7 someone somewhere is trying to kick your ass somewhere
someone somewhere they try to steal your customers they are trying to grab
market share it is 24/7 so we have to be thinking about how can we be better
how can we serve our customer better how can we deliver more value this is
ongoing there's no work / life balance or how to separate the two I don't meal
my life around my business I built my business around my lifestyle preference
so right now I'm going somewhere I'm gonna do an interview I'm filming I'm
creating content I'm connecting with you that's integration when I'm traveling I'm
traveling for business at the same time I will be travel for pleasure take a
few days off it's integration versus I work at work I work at work oh my god man
I can't take this no more I need to escape from this I need to avoid this I need
to go somewhere and then from there I need a totally unplugged so don't bother
me for a week oh man I took a vacation I'm Tina Beach doing nothing and then
come back oh my god man you kind of dragging your feet now I gotta get back to
work it doesn't work that way so I will find a time in between how do we charge
my battery now in my case I like movies so I don't need to take you know two
weeks off in order to recharge one of these maybe JD and I we go to watch a
movie two hours out with Josh a good night's sleep I'll recharge and back at
the game
Rule number nine; get
out of your comfort zone. things are fine you know I don't I don't need to
be there ambitious but that's the problem your income zone is your comfort zone
your comfort zone is your income zone when you get complacent when you get
comfortable you are not growing. Remember when you're not growing you are dying
so do you have this Eagle that is holding you back right now and what are you
gonna do about it
rule number ten; create a legacy. what did you realize during your platform closing career or
speaking career like that's all I'm gonna focus on impact and with serving
while that two incidents that happen so first is when I hit 30 years old there
one day I got in the morning our tears coming down my cheek yes I know what's
crying a little while I was crying I would just have this depression coming
over me which I'm then I don't get depressed right it doesn't happen to and I
realize I've after that point away I lived my life that I've grown a company I
made a lot of money but I wasn't being who I wanted to be right because I was
20 to 30 years old like to see for that you see today more pearl but you can
see from time to time I have that yeah right but I was about that before yeah I
was all that like that right oh it's that anymore okay wasn't shooting very
very people very nice okay wasn't just arrogant because I felt so I'm so smart
and I'm smart but I it's a wrong attitude right so when I hit 30 years old when
that happens depression and that's when I realize okay I need to look for
something else so remember like my both mom and dad their pearls right and my
pic then my mentor is like extreme movie yeah so right the first so I thought
that was the way you have to be to be successful I didn't have any other role
model I have five father figure so from there I tried to be big then okay like
do what he does and all that and it wasn't and I I got to a certain point but I
wasn't happy so that was first turning point right okay I don't realize I went
to deep dive in terms of spiritual work in terms of even well it's just work I
did a lot of studying and I found mine kind of new path right so that's number
one second is 20 my father passed away we're not chasing a deal that was just
chasing the next success and I thought that I'll make him proud well in fact he
passed away I can like that a mess mr. chance that's one I realize that's not
what life is about because when my father passed away I'm like okay it's it's
real like the people closest to you they could take a leave and then now I
started asking what's my legacy right what what I want to be right do I do I
want to keep going I can make a lot of money which I'm very good at making
money no problem mm-hmm right but then I would think about one thing they also
when I went to the Bruce Lee grave in Seattle right you know I was there every
five minute there's someone going there every five minutes after all these
years every five minutes from all kinds of background for all kinds of crunchy
countries people bring flowers and all that I'm like that's a legacy right
that's a legacy he's an iconic martial artists actor that lives through all
this age right and I'm like I'm not saying like I'm boosting here I'm just saying
that Wow right so that inspires me that's when I shift my focus into
rule number 11; build
self-esteem. here's the number one success secret that no one talks about
and no one shares this is something I've learned from my mentor Dan penny at
the fifty billion dollar man self-esteem is the foundation of our success now
I'm not talking about arrogance I'm not talking about pride I'm not even
talking about just confidence I'm talking about self-esteem now what is self-esteem
self-esteem is something that your parents didn't give you think about when you're
growing up when you want to do something when you want to take some risk what
do your parents what do your friends what did they tell you you're not trained
for this no one in our family is an entrepreneur or you don't have enough education
or you don't know the right people just be content right be happy with what you
have or hey son I want you to be successful but not too successful I want you
to think about what is holding you back the goals that you have that you want
to achieve why don't you do what you know deep down that you are supposed to do
why don't you take that risk why don't you stop that business what's stopping
you because you lack self-esteem now the next question you might have seafood
an how do I build my cell of esteem let me give you a perfect example let's say
you have a friend of yours and he tells you all the time hey man that's let's
hang out and say okay you know what let's hang out let's go grab a drink let's
go you know go for a hike every single time he says ok let's do something he
would cancel on you and there happens again and again and again so let me ask
you a question if there happens all the time how would you feel about this
friend this person would you trust him or her not so much the reason you don't
have high self-esteem because you have a lousy track record meaning how many
times you promise yourself that you're gonna do something but you don't how
many times you make promises to yourself and you don't deliver you don't follow
through on those promises and guess what when you do this enough for enough
times for enough years you have low self-esteem because you know you know yourself
well yeah I guess I want to do that but I'm not gonna follow through I'm not
gonna make it happen and that's why your self-esteem is low you don't even
believe in yourself little things big things you make a promise to yourself and
you deliver
rule number 12; be
driven successful people are incredibly driven how driven are you now I'm
not talking about you being a nightmare to work with or bullying other people
I'm talking about you pushing yourself to get results it's your personal drives
that turns your ideas into actions into results it is your personal drive that
keeps you going when things get tough it is your personal drive enables you to
bounce back from disappointment from setback so how driven are you or are you
lazy do you procrastinate do you put things off you see for the first five
years of my career I didn't take a single day off I was working 10 12 14 hours
every single day's for five years strict why because I was driven I was driven
to provide for my family I was driven to prove other people wrong and today I am
driven by my mission how driven argue
rule number 13; don't
be negative. you are walking down the street and some of you here and
suddenly you see a red Ferrari just drove by what's the first thought that
comes through your mind comment below no filter no edits just comment below what's
the very first thought that comes to your mind my guess is chances are he's an
asshole who does he think he is so cocky so selfish probably a greedy bastard
actually you know Polly's not his money anyway it's his daddy's money or if
it's a lady's a woman oh that's a gold digger right all these negativities
guess what that's you judging other people my question to you is how do you
know how do you know it's all made-up stories in your mind right and you say oh
he's not that good she's not that pretty he's not that smart you're judging
other people you're projecting your own insecurities your own values on the other
people how do you know that man is not a hard-working man how do you know he's
not a good husband how do you know it's not a family man how do you know he's
someone who's worked 20 30 years to get to where he is at this point how do you
know you judge you come to your own conclusions before even talking to the person
you see how your mind works how are you gonna be successful how are you ever
gonna become rich if that's the image that you have for people who are successful
rule number 14; do
what works for you. you see this on social media very often people talk
about the morning ritual or waking up very very early in the morning because
all successful people they all wake up in the morning so do you actually need
to wake up early early in the morning to be successful that's one of the
problems with people don't know how to filter advice now are there a lot of
people who are successful who wake up in the morning absolutely but are there
also a lot of people who ask successful who don't wake up in the morning
absolutely right but it's this propaganda on social media that people focus so
much on that success has to do with your habits what you do on a consistent
basis and you have to know what time in the data you're the most productive for
some people it is early in the morning where there's no distraction these
people are still sleeping and you go through the day maybe you go work out
maybe you do meditation then you plan the day that's fine for some people they
don't wake up early they wake up whatever time and then they work late at night
they're more like a nail I'm Malik Ania I find that I am the most creative late
at night when it's quiet when there's no noise right when there's not a lot
going on I find that that's those quiet times sometimes become my thinking time
so that's what works for me I think you find what works for you doesn't matter
whose advice you're getting from it could be before me could be from anybody
else but you have to know yourself enough if it doesn't work for you if you get
up in the morning you're like oh my god I'm so tired you're sleepy you're
exhausted and for many many days and Dutch just like it screws up your
biological clock then it doesn't work for you and that's kind of one thing that
I gravitate towards Bruce Lee's martial art as you follow my working on my
martial audits that Bruce is always about you finding your own path that's why
he said his martial art style is not a style it's a set of principles you
define what works for you I've saw what it's so useful reject what is useless
and what is eventually on your own
rule number 15
practice martial arts the fact I like martial art because it's it's not a physical sure it's a mental sport that's right right because
a lot of time well you can play tennis all you can play golf play all that it's
nice yeah but martial art is a sport where they say I'm hitting a heavy bag
Yeah right doesn't matter how good you get and you're competing with yourself
that's right and it's all about the limiting eliminating your own defect I
could fill a punch mm-hmm well I can 12 pints we're gonna hit it with speed if
I can hit it with power that's all that I need to learn and practice and do all
that stuff so I love that part of it and it's a never-ending challenge it's
never good it's never good enough you find someone that can do it faster bigger
like stronger for sure I love that there's always someone that's gonna be
better than and I can go super philosophical right way I cannot how about
physical like it just goes off an esophagus it and I can do that extreme and I
love that crazy deep dive of life and philosophy I love that aspect I love it.
Rule number 16. Don't
make excuses. you can make money or you can make excuses but you cannot do
both an excuse is nothing more than a well planet lie you see the excuses ego
sets well I can't afford it I don't have money right oh oh oh that's too far oh
that's too too difficult to I don't have enough experience it's always I can't
I can't I can't oh I don't know how you see you could have a million excuses
why you cannot do something you only need one damn good reason why you must do
it
rule number 17; don't
fear failure. one of the things that holds people back that I believe is
fear fear of failure I want you to ask yourself this question what would you do
differently if you knew you couldn't fail would you take more risk would you be
more aggressive you don't need to be afraid of failure I'll give you a perfect
example when I was making an offer when I was driving people to take an action
and investing in themselves when I'm speaking to a group of audience maybe a
hundred people 200 people 500 people on a good day I might have 10 15 20
percent of the people in the audience they will take action and they will invest
in themselves so you would say wow that's a 20 percent success rate yes that is
as 20 percent success rate but the other way to look at this is basically I
fail even on a good day 80% of the time I would get a rejection 80% an audience
would say no in marketing when you are running traffic when you're doing your
marketing online let's say you get a three percent conversion meaning a hundred
people this is your website three percent will take action they say your
conversion of three percent ninety seven percent would say no 97 percent would
not buy and 97 percent would not take action well guess what you have a 97
percent failure rate you see anyone who achieves any kind of success experience
failure on a consistent basis
rule number 18; overcome adversity (misfortune). whatever you're going through right now I
know may be very very difficult and it almost finished at the end of world and
you're only the world right the only the world I want you to imagine that you
are now three years five years maybe even ten years from today and now you're
looking back and what's happening right now and you ask yourself some of these
questions is this bad as I thought it is what can I learn from this I know it's
very difficult you think I not learn nothing from it there's nothing I'm not
even this no what are some lessons you could you could take away well some the
value given this right this is going to be the most difficult one what could
you be grateful for that this happened to you and you're like oh come on come
on then there's nothing to be grateful for this accident happened this
emergency happened or something tragic that has happened like just nothing that
could be grateful for I know but if there is something you could be grateful
for what could you be grateful for ask yourself those questions suddenly that
would give you perspective and when you come back to reality where you are now
to looking at scenario okay if it's changes from now maybe it's not as bad
imagine even things that happen to in the past the adversities that you
experienced in the past think about that it could be two three five ten years
ago back then that felt like the end of the world that felt like it's the worst
thing that's ever happened to you back then now looking today looking back back
then how do you feel about those incidents my bet is this it's not as bad as
you thought and you learn a lot from it and probably you find something that
you could be grateful for that that adversity turns out to be one of the
greatest thing that's ever happened to you
rule number 19; master the skill of communication; back then when I was going to high
school in Canada in Vancouver I had no friends because I was very much an
introvert I was very shy because I couldn't speak a language. When I first
arrived to this country I couldn't speak a word of English. I was very afraid
to talk to people. When you're afraid to talk to people, no one will
listen and I remember I would try to communicate very various even simple
language, simple words with my classmates and they're like what what it's a part
of me and I would have to repeat the same thing three four five times and
because they just won't listen and eventually they pretty much just lose their
patience. They're like I don't I can't understand your myth. I can't understand we're
talking about. So they don't want to talk to me because they feel it's it's it's
very troublesome for them. so I know for a fact when you see what I do
when I'm now communicating with you that I can speak I can command an audience
an offense from all over the world that communication; this is a learnable skill it is a what it's a
learnable skill this is something that you can learn I could go from someone
who's a total introvert shy no one will listen to me to now that people would
listen to what I have to say.
rule number 20; be
yourself. number 10 the fake ego. Have you ever met someone that you don't know
them but the minute you meet with them they just have this weird kind of vibe
that you don't trust him or her or they feel very fake then you feel like oh my God they're just so fake they're so superficial that you don't make that connection
that they are not genuine or have you ever met someone that's just a minute you
meet with them you make the instant connection and then there's that trust that
says that bond that you feel this person is sincere the fake eagle maybe that's
you maybe that you're very good at putting on this mask you're very good that
in one circumstance you can be this person in another scenario you become a
different person and then here you become another person and before it
you've done it for so many years you don't know who you are anymore you don't
know which one is the real you which one is the real you you've lost yourself. Be yourself everyone else is taken be yourself I will rather people hate me for
who I am then love me for who I am not so don't don't use the fake eagle you
don't need it to be successful
rule number 21; build
great habits. Successful people have great habits, unsuccessful people have lousy
habits; like smoking, drinking, taking drugs, watching too much TV. Successful people are where they today because of their habits. Habits determine 95% of a person's behavior. Everything that you are today everything that you accomplish in the future is determined
by the quality of the habits that
you form what I've found that is the
very best people have the best habits. Successful people are simply
those with successful habits. Successful
habits could be getting up in the
morning, meditate, reading, exercising regularly; how many of these habits do you
have.
rule number 22; don't
make excuses. I'm just an introvert I'm not good with people and I'm just
like it's okay I don't like to talk out just like that you used as an
excuse you used that to stay in your own bubble you used that to stay in your
own shell that's what believe it or not I was a very very shy person I was an
introvert I was the kid when I was going through high school I had no friends I
didn't want to talk to people because I couldn't speak the language we're so afraid
even now sometimes when I go to meet a lot of people I still sometimes have
that little bit of awkwardness it's normal but I don't let that hold me back I
know if I want to be more successful if I want to be rich I have to get outside
of my comfort zone I have to overcome my shyness that's how I could do what I
do so don't use that your personality as an excuse to hold you back.
rule number 23
redefine failure when you are successful you actually experience failure
much faster much much more on a daily basis but it doesn't matter because the
ones that said yes that's what builds your business that's what helps you to
achieve your goals so from now on I don't want you to think of word failure I
want you I want you to be placed what failure from from your vocabulary from
your mind instead use this word feedback it is feedback not failure is simply
feedback from your customers from your prospects from your clients from the
marketplace Hey maybe this offer is not what we want or maybe the price point
is not something that they are comfortable with or maybe the way that you
articulate you'll share your message you communicate the value it doesn't
resonate with with the prospects of the marketplace every single action that
you take you're gonna get some now failure you're gonna get some feedback then
you're gonna be able to pivot you can make changes to your approach you're
gonna learn something from it so next time you're gonna do it just a little bit
better and knowing this there's more feedback that you get the faster you get
those feedbacks we will talk about bail forward right bail fast forget fail
fast it's getting feedback fast knowing hey this is waste of time this doesn't
work no problem forget it now let me try this and let more feedback maybe don't
like the feedback but that's okay it doesn't work all right no I don't need a
waste more time and then BOOM hey the marketplace my customers they like this
perfect that's good now that's the feedback that you want
rule number 24; influence and persuade; communication skills come in many forms I'm talking
about writing their email or writing their social media posts or conducting the
meeting or speaking one-on-one speaking on the phone talking with a prospect or
even speaking to large groups of people all those falls under communication
skills one of the things that I did that change my life early on in my career
is I joined Toastmasters to hold and develop my public speaking skills and
what's also learning for a mentor to develop my cooperating skill which is
communication in the written forms how to use words in print to persuade
influence somebody so all successful people they have this one thing in common the ability to influence persuade (If you persuade someone to do something, you cause them to do it by giving them good reasons for doing it. to make someone agree to do something by giving them reasons why they should) inspire
other people.
rule number 25; don't
care what others think; do you worry how people perceive you you know you want
to do something but oh what would people think of that what would people think
of my action even deep down you know that's the right thing to do but you don't
do it because you have other people's opinions ego you let other people's
opinions stop you from doing what you know is the right thing those people they
could be your family it could be your relatives they could be your friends it
could be your high school buddies it doesn't matter it could be social media
you're uploading a video you're posting on social media you're making noise
you're getting attention suddenly you get a few haters guess what you stop
people who don't care about you haters and trolls who add no doubt in your life
and some keyboard warriors some losers post a comment like oh I guess that hurts
my feeling and you stop doing what it's right you stop doing what is gonna make
you successful stop stop worrying about other people's opinions it's just a
opinion system doesn't matter critics haters haters gonna hate it doesn't
matter you do what you know is right
rule number 26; overcome adversity (misfortune); when you're going through the adversities
when you're going through all these things you only put some distance but another thing that you could do is talk to someone there has already gone through
that one of the things that I'm very fortunate because I have a lot of peers. There
are successful mentors people around me that whatever adversity even today that
I experienced that's that happens which I still do that ooh maybe like it
would feel I would feel frustrated I would feel like maybe I'm not so sure what
to do but I will talk to someone they say talk to a mentor and he will laugh as
a yep I experienced that 30 years ago 35 years ago and here's what you need to do
and they would share with me my perspective suddenly I don't feel so bad
because what happens is when you experience any kind of problem any kind of
adversity you think you are the only one in the world that's experiencing. This
not true. I can tell you from experience a lot of people have experienced the
same things you're much luckier at least you have a YouTube channel that you
could come visit and see and get information and get insights I didn't have any
of that back then.
rule number 27 learn constantly, continuously.
Mark Cuban reads three hours a day Bill Gates reads at least one hour per day I
go to two to three books per week for
years now I'm still constantly learning all the time I'm not just talking
about reading a book. It could be listening to a podcast, talking to other
successful people, getting coaching from your mentors but successful people. We're always learning and growing and we never stop. One time I was asking a
very successful person out for lunch. It's been very successful for so many
years it's made merger and acquisition space he's had multiple successful exits
so multiple companies at a very young age when we sat down and we're sitting
across each other and when we had that meal the first thing that he did is he
pulled out a journal and taking notes and started asking me questions learning
I was the one who wanted learn from him but it turns out into a learning
session that he's learning from me. I'll never forget that because you see the
more you know the more you will lies you don't know the less you know the more
you think you know
rule number 28; don't
let your ego hold you back. if
you want something done you got to do it yourself well they'll never do it as
good as the way that I do it oh I don't trust him or I don't trust her if you
want something done you gotta do it yourself what you're really saying is I
don't trust other people that is ego there's a form of ego that holds you back because
nothing great is accomplished just with one person it requires other people
requires teamwork so the do-it-yourself ego this is probably one of the most
common evils their whole most people back their hole most entrepreneurs back
that's holding them back from going to that next level because they are control
freaks they have this massive massive do-it-yourself Eagle that's holding them back
rule number 29; play
it smart. my whole life I've only had one job in my entire life working in a
supermarket for one year one day I walk into the supermarket my manager was
yelling at me calling me names and I got so fed up with it I said hey hey hey
you and I walked out I went home and my mom saw me and she asked me oh how come
you got off work early what happened I said no I quit I don't want to worked
anymore it is stupid he's a waste of time and my mom was so concerned and so
worried back then I was making just minimum wage with that job now do I
recommend that you do this you walk into your managers office your boss often
say hey I quit I'm gonna now start a business I'm gonna do something else no
because I put my mom through hell I put myself through hell looking back what
I'd have done that I'm not so sure now I burn a ship I got that but what I realize
is most people are not quite ready for that or they don't have their tenacity
to make it happen just quite yet so if you're thinking about quitting if you
don't like what you do and you're frustrated with the people you work with or
you don't like the job you're not passionate about it what you need to do is you
need to have some kind of a skill set first what I call high income skill you
may have a high income skill that produces income for you before you quit wouldn't
be a smart idea because when you quit today let me ask you this how are gonna
pay your bills I'm gonna get income coming in how do you know the new thing
that you're doing is gonna work how do you know you don't know so a much smarter
way to approach this is to develop your skill first so when you have a skill
that you are selling you're offering to the marketplace and you're actually
getting paid you're making money and I believe the best way to do this is when
you're high income skill makes you twice as much money compared to your current
job that you have right now that when you can quit then you can do this
full-time
rule number 30; never
give up. give you down right now if you're not where you want to be right
now if you're not successful right now don't worry because the signs of success
are not obvious what often looks like a failure on the service is just a
stepping stone towards success so wherever you are in your journey you need to
realize your adversity is your greatest advantage your pain is your greatest
tool because happiness does not change you pain does comfort does not move you
adversity does realize that your toughest times will turn you into the toughest
first what doesn't kill you will make you stronger don't hide your pain
don't run away from your struggles use it turn your pain into feel turn your
failures into motivation and never ever give up
rule number 31; don't
use hope as a strategy. the most dangerous word that you could use
day-to-day is the word hope. This word keeps you poor. Think about it when I
talk to you entrepreneur when I asked him so what exactly is your marketing
strategy they might say something like well then my marketing strategy is I
build my business through word-of-mouth, the referrals and I always reply you
mean hope you see hope it's not a strategy. Most people they hope to grow their business. They hope to get referrals, they hope to generate more income, they hope to have
more free time, they hope to start their business they hope, they'll get bank
financing for the investments they hope hope it's not a strategy. Successful people we don't use hope as a strategy because the minute you use the
word hope what you're saying is you have no power you have no control over the
outcome why I hope it works I hope this works out now it's one thing to say hey
I hope you like this video that's okay but whenever you say I hope I when you
give away that responsibility you also give away their power you have no control
you have no choice when you have no choice when you have no control when you
have no power when you cannot decide you cannot take action and you cannot make
that happen.
rule number 32; know
how to close. Michael Gerber from emails talks about this most people they
actually know entrepreneurs they are technicians suffering from an
entrepreneurial seizure meaning that they are very good at the technical work the
thing but they don't understand how the business works they do not know how to
sell see the number one skill that you need as an entrepreneur as a business
owner is the ability to close if you don't close sales you will not bring in
revenue and with no revenue you don't have a business and yet most people they
get into business without developing that skill set most people don't know how
to communicate fewer know how to sell almost no one knows how to close. When you
can close anyone at any time it means that you have the ability to generate
revenue at any moment then you can create revenue for your company and that is
the number one skill that you need to make sure that your business is
successful.
rule number 33; be confident. Successful people are confident in their abilities. The two biggest enemies to success number one self-doubt
number two fear of the unknown. we struggle with self-doubt we worry are we
ready for this are we good enough do we actually have what it takes to succeed
confidence is nothing more than believing in yourself and believing in yourself
says nothing more than doing the things that you once didn't believe that you
could do you see confidence comes from competence it's easy to believe in
yourself when everyone believes in you that's not what I'm talking about I'm
talking about believing in yourself when you're not ready believing yourself
when no one believes you believe in yourself when everyone tells you that you
cannot do it then you cannot make it that you don't have what it takes that is
when you need to develop that unshakable self-confidence that believe that you can
do it and confidence is not the same as arrogance the arrogance is thinking that
you above everybody else confidence is knowing that no one is above you do you
feel confident enough in your own abilities that you can do what it takes are
you willing to bet on yourself not just words but action how often you invest
in yourself are you willing to put everything you have on the line for your
goals and for your dreams do you bet on yourself or do you procrastinate do you
hesitate are you perfectionist do you suffer from paralysis analysis
rule number 34; stop
saying I can't. I can do it right I can i I don't have time oh I can't
afford it these damn minute you say the word can't your brain stops working stops
looking for solutions the minute you sigh can't well that's it I can't do it
right it robs you of your potential erupts you off the possibility instead ask
yourself how can I see when people say to me why I can't start my business or I
can't develop the high income skill or I can do that side hustle oh I can't
whatever I always tell them does that mean that you don't want to do it or does
that mean you don't know how to do it because we all have the ability we can
all do something if we want you could you do it if you really really really
want to of course you could so the question is is not I can't is either you
don't want to and that's perfectly fine then don't say I can't just say I don't
want you when your friends ask you to go out it's just wow you know I can
tonight don't say I can't just say you know what I've got other commitments I
don't want to go just tell them I don't want to go this is not something I want
to do or maybe next time write this side commit when you say well I I can does
that mean you don't know how to do it because you could go get the how -
there's so much how to you on the internet you could go find a way you can you
can take a program go to native and learn from a mentor do is something you
have the ability so we place that word can't with either how can i or hey you
know what I can do it I can start that business I can learn that skill I can
learn from a mentor right I can quit that job I can go on a vacation you have
got so much more potential if you just believe in yourself
rule number 35; invest
in yourself. first mystic boys temple that you want to start a Shopify store
yes it kind of doesn't cost you a lot but inventory costs you money so you
invest the last few thousand dollars you have you go all-in into this
particular venture hopefully that it will work my question is what if it
doesn't work what if the product doesn't sell you put all your life savings the
little bit of money that you have into it and then now what what do you do
where do you go from here you see instead of doing that and then putting all
your eggs in one basket the best thing you can do is start investing in
yourself first invest in a skill set that you can deliver to the marketplace in
exchange of money this dramatically lowers your risk and then when that is
working then you can start your business
rule number 36; embrace failures. Successful people embrace failures. Do you embrace failures
or do you take failures personally. Successful people they are ridiculously
positive about the future. They always speak positively about their future where
things are going as if it's already happened even though there's no way that it
could happen. They believe in themselves. They have positive expectations about
their future. Walt Disney was fired by a news editor, saying, that he had no
imagination and no creativity. Steven Spielberg was rejected three times by film
school before getting his huge brick Colonel Sander (KFC) at age of 56 got rejected a
thousand times for its recipe before a restaurant picks it up. You will notice
the most successful people in any field they are usually the ones who have
failed more than anybody else. The difference between a successful
person and everyone else it's not a lack of strength it's not a lack of
knowledge it's a lack of will. Winston Churchill said it best, success is going
from failure to failure without losing enthusiasm.
rule number 37; get
more customers. you want to get more customers we all want more customers so
we can generate more revenue now it depends on your business type you might have
a two-step process meaning you may not get a customer directly it may not be a
direct sales scenario it could be a two-step process where you actually
generate a lead maybe generate a lead online and then you convert that lead
into a sell right it's a two-step process so you have the lead generation
process and then you have the conversion process it doesn't matter the bottom
line is that's what you focus on that's what most entrepreneurs focus on how do
I get more customers the challenge is if you have been in business for any
length of time that the biggest payoff sometimes the highest paid leverage
points that you have with the business may not be getting more customers because
it causes a lot of money you're quiet customers nowadays right when you're
running traffic when you're doing any kind of advertising it costs a lot of
money to acquire their first initial customer if you are a startup yes then
focus on getting customers because you need customers to survive but if you
have been in business for a while then I want you to consider some of the other
ways to increase your revenue to grow your business
rule number 38; beyond
the right path. What I'm doing right now right this path is it gonna get me
there right if you are working at a minimum wage job and you say you want to
make six figure a year you want to make you know a quarter million dollars a
year well what are the chances of whatever you're doing right now that would
get you there right and if not doesn't matter what you do it's just that's the wrong
path because this path will never get you there
rule number 39; find
the right mentors. When you're watching someone's video when you are
following someone on social media to me that is learning but that's not mentorship
mentorship is much more intimate it's much more special it's not just watching someone
passively so to me that there are a lot of people that you can learn from and I
learned from a lot of people over the years I mean I read so many books and
attend so many workshops and and every lunch and dinner and and all these
people that are business people that are interact with I learned from them I
hear their stories I hear their struggles I hear about the best practices however when it
comes to mentoring when it comes to having a mentor I've only had really not up
to this point in my life three mentors in my life first one his name is Allen
Alice my very first mentor he taught me marketing and copywriting right if
you've watched my video you know that second and it's been my mentor since I
was 20 in my early 20s a me meet my opportunity right to to to work for him for
one year for the next enough that Willie is working for free but I learned a
tremendous amount from him and he gave me the opportunity he he gave me the
chance right he believed in me when no one believed in me my second mentor and
Pena the fifty billion dollar man right you may have seen him on on YouTube in
fact I'm going to visit him in in Scotland in a couple months and he was here
if you saw my videos my interview with him so he's been my mentor for more than
a decade now that's my second mentor and my third mentor my new mentor mr.
Duane doing Clark and doing is a super super successful man with with great values
and so that's my third mentor so really I learned from everybody but when it comes
to selecting the right mentor I'm very very selective I want to pick someone
that I could learn from for a long time because most people when they pick
someone they see someone on YouTube they see someone on you social media I live
with that person I wonder if I'm the first person only from their person well
the problem with that approach is think of it like martial art imagine you learning
you're taking a lesson a you want to learn boxing this week next week and
you'll learn Brazilian jiu-jitsu and then the week after you learn Chinese kungfu
in it and then the next month you learn something else you never get good at it
you never never get good at anything because you're jumping from one thing to
another make sense
rule number 40; value
yourself. good for free are you idiot moron well that's one way to handle it
when someone asked us to work for free or can I pay you later when you get
results for them but you can do it better than that you can deal with their
objection with finesse he would of the day comment below what's the word
finesse it's like Tai Chi you want to redirect don't fight force with force
redirect now remember I used to get this objection quite a bit when I was
younger when I was just starting out in my career When I don't have a
track record then people would ask me well Dan I would pay you later
when I get results on this. Let's try this out or can you work for free like
what the my like a volunteer I'm a business person here so what do you do
when you get that kind of objection so I'm gonna give you a couple ways to
handle this okay if you enjoy this video give me a thumbs up remember if you
watch a lot of my other videos I think you'll love this video as well so here
we go number one it's easier to handle that with some kind of a metaphor and
some kind of a question right a series of questions and seeing a picture in
their mind so when they say hey so can you work for free you might say something
like hey mr. prospect let me ask you a question here let's say you want to buy
a Porsche and you walk up to a Porsche dealership and you say you know what I
want to take this Porsche home and I'm gonna drive drive it for a month and
just see how I like it right and then maybe come back and maybe I'll pay you
now if you are the the car dealership you're the owner of this car dealership
what are you gonna say to your prospect like that well I'm gonna say no that's
not how it works oh no you're look it's stupid idiot exactly right so that's a
very powerful way of using a metaphor to handle it another way that I've used a
metaphor this kind of an interesting one I would say hey mr. prospect let me
ask you a question have you ever eaten a restaurant before yeah right so can
you walk up to the restaurant owner and say hey you know what I'm gonna have
I'm gonna have the meal here and after them you know I'm gonna go home I'm not
gonna pay I'm gonna go home and see how I do in the bathroom let's see how much
how I like it what kind of power movement I have and then when I come back I'll
see if I want to pay is it how it works no that's not how it works at all right
like so there are different ways you can handle in a in a in a sarcastic but
also firm and respectful way basically telling them indirectly that you value your
time you're telling your prospect that you value your skills and expertise right
now in the beginning maybe you do have to do limited work pro bono to get some
experience that's not what I'm talking about here we're talking about closing
and asking for money up front right we're signing a deal we're signing an
agreement and we're trying to close a deal right here or right now
rule number 41; change
your environment. I always say that your willpower is never as powerful as
your environment a lot of times maybe you want to change you want to make a new
decision you want to take the leap of faith you want to do something new but
your environment is not supportive of that the people around you your family
and friends they're not supportive of your new goal your new vision that you
have for yourself or maybe in terms of your environment where you live in that
is not supportive of where you want to go so instead of trying to fight with
that I always say change the environment change your environment it's much more
powerful because your environment is more powerful than your willpower, your
discipline so what can you do to structure and create that environment so that
it's easier for you to accomplish whatever it is that you want to accomplish
rule number 42; learn the
valuable skills instead of thinking. Now we're no longer in a job
economy, we're in a skill economy that you need to think much more like a an
independent person with skillset that you offer it could be to companies or
to different businesses or to the marketplace. Instead of thinking or a job we
provide for you need their flexibility right developing what I call the high
income skill and I'm number of videos on YouTube you can search on YouTube download
high income skills. You'll find that so don't think arms in the job economy that
job economy their credentials economy where a piece of paper a piece of paper
is not gonna protect you when there's an economic downturn a piece of paper is
not gonna prevent you from being laid off a piece of paper it's not gonna pre
friend that your industry turn upside down and then this massive change that's
happening it's not gonna protect anybody what no one can take away is just you
set the value that you know you could provide to people to the marketplace to
companies no one can take that away from you so focus on skill not just a job
rule number 43; change the way you think about money. People ask me all the time Dan why
they talk about money all the time you see there's nothing wrong or evil about
money. Money is neutral. Imagine if you enjoy talking about basketball Raptors
NBA Canadian team. If you enjoy playing basketball, watching basketball, would you be ashamed to talk about basketball with your friends, your buddies. No, you wouldn't. Then why would you be ashamed talking about money. You have
a story in your mind, about health, about success, about life and also
about money. You have a story in your mind right now and guess who created those
stories. Could be your parents, could be your relatives, it could be the people that
you know you're loved you're brought in sisters your cousins it doesn't matter
but you picked up those stories from somewhere. Remember! when you were a
little kid; the horror story, the scary story, the spooky story that the boogeyman
hiding the closet. Someone planted those thoughts in your mind and someone
planted those thought about money in your mind that it's hard to get
money, that rich people are bad, that you have to do something bad to make
money and it's one thing to make money and it's very difficult to keep
money and if you make money and now you lose it then you look really stupid. It is simply not true. The people who are struggling with money they
afraid to talk about money and believe me they do talk about money. The
difference is they argue all the money, your parents argue over money. Do you
argue over money with your loved ones, your spouse, your friend. I remember one of the few times in my life that I saw my mom cried was because
we ran out of money. So remember money secret number one money moves to those
who are not afraid to talk about it.
rule number 44; hold
yourself accountable. Most of us live up to other people's expectations. We
don't want to disappoint other people. So let's use that don't just rely on yourself
disciplined let's say you have a goal instead of just keeping that to yourself
and say I'm gonna work on there I'm gonna work on that and when I get there then
I'm gonna tell other people about it know do the opposite do what I do. Tell the
whole world about it. Declare to the whole world, this is who I am, this is what
I'm gonna do, this is who I want to be. These are my goals and you tell the whole world about it. The world will hold you accountable. Just like my YouTube
channel I declared in the beginning I'm gonna hit a hundred thousand
subscribers with it that at the clear the world we're gonna hit a million
subscribers by the end of 2018 we did that now we've declared the world we're
gonna hit ten million subs. Guess what we're gonna do that I don't hide to myself
and say oh I'm just keep it to myself these are this is my goal no I'm gonna
tell we're gonna do it we're gonna do an eye we're gonna do it together it's
the same thing.
rule number 45; do
what you love. This village and the government wants to develop in this
village so they send some of the top agents to talk to the chief of this
village and these agents they showed up to talk to the chief and say hey chief
we are planning to spend millions and millions of dollars building
infrastructure helping you to develop this village and achieve it's like okay
so what are you planning to do the agents are saying you know what chief is
what we're gonna do we are going to have some buses we're gonna send a lot of
buses to your village the achieve it's like okay so why do we need buses well
we're gonna have all these buses we're gonna have you we're gonna educate you
we're gonna bring your people and then
we're gonna bring them to a school the chief is asking well why do we want to
go to school the agents are saying well when you go to school you're gonna
study different subjects and topics and so that you could get a diploma or a
degree the chief is like okay so what happens after we get the degree and the
diploma oh then you'll be able to graduate you're gonna be able to find a safe
secure job and achieve it's like okay so why do you want to save the qhr oh
come on chief when you have the safe secure job then you're gonna be able to
make some money you make some money then you're gonna you can have kids your
people are gonna have kids and then you can get a house okay so and then the
chief cycle Canada and then what oh then you get a house and you put aside some
money and then you work many many many years until you're 65 and guess what
chief and you can't wait tired and the chief it's like okay then what happens
after what time what do you mean what happens after we time it after what time
you can do whatever you want you can go fishing you can spend time with your
family you can go hunting you can do whatever you want the chief looks at the
agents and saying I'm doing there right now I'm fishing and hunting and
spending time with my family right now why didn't go through all this process the
moral of the story is this that sometimes we are chasing we're so focusing on
the goals and we sometimes forget why do we want those things in the first place
it's what I believe is a very important I want to share with you it's not just
how much money you make is how you make the money knowing that money is just a
vehicle is a means to an end at the end of a what is it that you're after
rule number 46; stop
using the word try. I'll try to do something well I tried see when you use
the word try the minute you use that word you are setting yourself up for
failure you're giving yourself a way out when something doesn't work out well
you know I try I try my best I try to call you man right I try do this with me
I want you if you're sitting down if you're standing up you doing something
you're watching me right now listen to me I want you to try to walk a step
forward try to walk a step take a step no no I didn't say walk a step I said
try to walk a step towards me go ahead no I didn't say move a step I said try
to move no I did not say move a step I said try to move a step you see the
state of trying doesn't exist it is a made a story that we created in our own
minds the state of try it doesn't exist either you do or you don't there is no
such thing either you move on you can take a step forward or you don't take a
step forward there is no try try means nothing it means nothing happens so
eliminate that word from your vocabulary
rule number 47 take
action now one of the things I teach all my students who are learning
closing from me very simple I teach them a roleplay a day keeps property away
right every single day you spend at least invest at least one hour role play
and honing your skills is there simple it's an integration it's not a well
today I don't feel like a little role play or I'll do it tomorrow and then you procrastinate
and you don't do it for a week and then guilt kicks in oh I should have done
there but I didn't do it now if I do it it's kind of too late that looks stupid
in front of the people is all this BS if in your mind versus hey you know why
we do an hour day and now they will play period that's it there's no thinking I
don't want you to think about it I don't want you to hesitate I don't even want
you to do it just integrate it into your life every single day I'm going to do
an hour wall play period if you want to improve your closing skill you see it
takes all the decisions making out of your thoughts all these Spears in your in
your mind take that away and just do that remember 48 expand if you're serving
a local market if you are making money generate income from just working with and
serving people in your city expand that so instead of focusing a local market
how can you take what you do an offer to a more global market so when this
economic downturn in your country and I know our friends in you know over the
world in your country or in your city you're not depending on it when you are
serving people in so many different countries right because usually when there's
like an economic downturn in this country this is booming right if this there's
a problem with this country right and this is booming so instead of focusing on
a local market serve a global market
rule number 49; don't
quit. Have you had more ones in your life when you feel like you just want
to give up then no one is coming to help you no one is coming to rescue you
then you've tried everything you possibly could to solve the problem that's in
front of you and just feel like quitting I've had many of those moments in my
life and in my career as an entrepreneur I faced various challenges
competitions problems on a day-to-day basis and there many times in my life
that I felt maybe I couldn't solve this problem maybe I couldn't overcome this, maybe I should just quit I'm not gonna give you some rah-rah motivational talk
and say hey just don't give up just hang in there just don't give up what I am
gonna do is to share with you some of the things I've learned when I've gone
through a lot of ups and downs in my business career to get to where I am today
that what do you do when you feel like you want to quit when you feel like
quitting what do you do whatever that's in front of you whatever
obstacle that's in front of you right now and you feel like you have done
everything you possibly could that yes I have tried everything to overcome this. My question to you is have you tried everything, have you talked to enough
people, have you read all the books that you could on this topic, have you seek
mentorship, have you seek help, have you done everything you possibly could, have
you taken all the actions that you possibly could to overcome this, have you my
guess is probably not because if you have you would have already gotten the
results it's never a matter of lack of resources, it's always a lack of
resourcefulness that you're not created enough that we are not created enough
that we don't think outside the box enough and sometimes when you get so close
so close to your goal a lot of us we just give up, we quit, when we are just close to achieving that goal. Success is on the razor's edge of when you think
it couldn't get any worse when you think it couldn't be worse than what you're
going through right now when you think it couldn't be any tougher that's when
breaks do happen. Sometimes in life you breakdown before your breakthrough and
rule number 50; not follow fake gurus that I think you're gonna enjoy but before that is time for the three-point landing questions let's go from just watching the video to taking action here we go question number one what do you need to stop saying I can't - number two whose opinions do you need to stop caring about and number three what are the excuses that you need to stop making for yourself and if you like this video and you're going to take action give me a hashtag believe down the comments as well following fake gurus is a great thing about the internet is there's so much information out there the sad thing about the Internet is that nowadays everyone is an expert everyone it's a guru they are telling you to do this and don't do that everyone and their brother-in-law in the dog it's got an e-commerce store right now and they're telling you that hey just follow my system and you'll live the life of your dreams my question to you is if you ask yourself if you think critically what qualifies them to give you advice most of these so-called experts they come and go I've seen it for so many years right see the name the game is not getting rich the name of the game is staying rich most of these so-called gurus are experts they're kind of fly-by-night they do not last it's like fireworks a lot of noise and later on nowhere to be found isn't it true so if you notice who you learn from it's much more important of what you learned are they truly proven other models proven to work in different market conditions and in different circumstances and if you really dig DB what do you think about it they will eliminate 99% of them and these gurus are telling you trends that might disappear overnight then you're building your future on quicksand instead of on a solid foundation so ask yourself are these trends going to be around one year two year three years five years ten years from now hi this is Dan Locke if you're a fan of Evans work if you want to know exactly how the model my success I want to invite you to join me for a special online training all you have to do is click on a link below you can join me for absolutely no charge so click a link below and I will see you in class if you want more Dan lock check out the other top 50 rules video I made on him the link is right there next to me I think you'll enjoy it continue to believe and I'll see you there the more I try to chase them on I want to make the money I want to make the money then you can see these people they're so desperate they don't make money you don't make money if your life stinks it's your fault
https://subtitlelist.com/en/HOW-To-Develop-a-MILLIONAIRE-MINDSET-Dan-Lok-Top-50-Rules-29915
SALES Techniques - How To Convince A Customer To Buy From You: Three boxes technique: One choice (Yes / No); Focus on budget / price. In movie theatre Small (80%), Regular (20%) size pop. Small (20%), Regular (60%), Jumbo size pop (20%). Contrast pricing. 2 choices are good, 3 are the best. 4 and above (confusing). Car shampoo $15 (simple), 25 (with nice chemicals), 200 (detailing). 10, 7, 2 features; silver, gold, platinum. Selling is about choices. Marketing is about giving your customer choices.
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